Hansgrohe

Type: Development

Axor casestudy Adagio

Need

Axor Manufaktur responsive website and a digital catalogue

Solution

A state-of-the-art digital catalogue for Axor Manufaktur, allowing the visitor to view and save their favoured products.

100% personalisation of your Axor bathroom & kitchen products

Axor embodies the high-end segment within the bathroom and kitchen market, actively displaying the diversity and fascination of individuality with the help of globally renowned designers.

Project Goal:

Adagio has designed and developed a state-of-the-art digital catalogue for Axor Manufaktur, allowing the visitor to view and save their favoured products.

For the outsider, the interactive catalogue can be compared to an online car catalogue. It grants the visitor the possibility of browsing between +- 800 different products. For all products of all different collections, each of 15 coulour finishings can be selected and is visualized in 2D/3D. Once a product has been configured, the visitor can save the chosen product. Moreover, the customer can request even more individualization possibilities (eg integration of logo’s, adaptation of length/ height/…).

Saving the configured products is a smart and efficient option for Axor, as it allows the sales department of Axor to establish contact. As the main sales activities are organized in the Netherlands, France, the UK and Germany, it was key to streamline the application and be made available in multiple languages.

Target Audience:

Architects, interior architects, as well as sanitary wholesalers and end consumers.

Adagio Solution:

Wireframing has been, and still is, the solid foundation of a project like this. We engaged in regular meetings with our client to elaborate on the production process and to assemble the ideal digital customer walk-through.

On a more technical note, Adagio has rendered all products through AutoCAD drawings. Using a render farm and customized scripts, we were able to showcase all products in 3D and 360° view modes.

 

Client Reference

Fabrice Wafflard, Marketing Manager Hansgrohe/Axor

“The added value of Adagio is the combination of their professionalism and their reactivity. They act like real partners and deliver what they promise.”

Axor-Showcase

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