Pharmaceutical company - Eloqua

Type: Consultancy

Physician using a tablet

Need

Digital strategy consultant and project manager to define and implement Oracle’s Eloqua system to enhance and support omni-channel strategies.

Solution

Definition of strategy, interviewing stakeholders, writing of requirements document, agile project management, implementation of requirements in Eloqua (Oracle).

Result

Successful implementation of an omni-channel journey supported by Adagio-created digital assets.

A large and multinational pharmaceutical company had contacted Adagio to help them to design and implement digital customer journeys utilizing their internal platform, Eloqua. Adagio dedicated to this project a digital strategy consultant who also led the implementation of the project as the full-time digital project manager.

Using an agile methodology, the Adagio strategist/project manager led the customer journey strategy, design and implementation of the project, which included various digital assets: responsive emails, landing pages, websites and e-details.

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