Pharmaceutical company - Eloqua
Type: Consultancy
Need
Digital strategy consultant and project manager to define and implement Oracle’s Eloqua system to enhance and support omni-channel strategies.
Solution
Definition of strategy, interviewing stakeholders, writing of requirements document, agile project management, implementation of requirements in Eloqua (Oracle).
Result
Successful implementation of an omni-channel journey supported by Adagio-created digital assets.
A large and multinational pharmaceutical company had contacted Adagio to help them to design and implement digital customer journeys utilizing their internal platform, Eloqua. Adagio dedicated to this project a digital strategy consultant who also led the implementation of the project as the full-time digital project manager.
Using an agile methodology, the Adagio strategist/project manager led the customer journey strategy, design and implementation of the project, which included various digital assets: responsive emails, landing pages, websites and e-details.