Life sciences and e-detailing

In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect with A-brands such as Aventis, Novartis and Eli Lilly as prime early-stage adopters.

In this whitepaper you’ll learn how investing time and resources into building strong e-detailing strategies and practices can drastically ensure that your products are actually getting in front of HCP’s.

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