Life sciences and marketing automation
Marketing Automation in life sciences is a big thing, including hyped up advertisements and buzzwords galore. Some even say it’s the best synergy since the first combination of cookies and cream. However, if you’re really hungry, cookies and cream won’t suffice. Instead, you’re in distinct need of a solid lunch.
In this whitepaper, we’ll help you determine whether your current marketing practices, methodologies, organizational structure, skills and resources are in line to readily adopt the magnificent world of Marketing Automation to its full effect.