5 Common Challenges in
Life Sciences Marketing
Given its vast expertise in the digital sphere of the broader life sciences industry, Adagio has identified 5 critical, but all too common, pitfalls that hinder the venture to use digital marketing as a true business accelerator.
In this document Adagio highlights these pitfalls and recommends appropriate solutions.
It all starts with sending compelling digital content, containing potential discussion topics, to the HCP. The message is integrated with analytics software that tracks the user behavior of the HCP and measures his/her interests and interaction. Adagio then automatically distills the key messages, the HCP’s interests and the discussion topics which can be used during the visit.