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Whitepaper

Marketing Automation

Marketing automation software’s functionalities and capabilities are evolving every day, forcing software vendors to continuously expand usability and functionality of their respective platforms, in order to differentiate themselves from the ever-increasing competition in this lucrative market. Taken this into account, it can be hard for an organization to determine what platform offers the perfect synergy for their ambitions, strategy, organization and general business practices.

As no standard solution is advisable, nor desirable, Adagio has become certified amongst a range of leading platforms. In this whitepaper, we give you a thorough deep-dive into our platforms of choice, respectively Oracle Eloqua, Adobe Campaign, Salesforce Marketing Cloud and Salesforce Pardot.