74% of marketers cite inbound marketing as their primary marketing goal. What is inbound marketing exactly? What are some best practices?
The recent years inbound marketing has been the most effective marketing method for doing business online. Where the traditional outbound marketing methods were focusing on buying ads, buying email lists, and generating leads, inbound marketing focuses on creating quality content that pulls people towards your company, brand or product. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
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